M2 Pakistan

Media Audit : The Numbers Game

Tags : Vimplecom, Telecommunication

Media Audit : The Numbers Game

The rising demand for transparency led Vimplecom Pakistan the leading advertiser in Telecommunication Category to initiate media audit. After its first year of Media Audit through a Financial Audit firm Vimplecom was looking
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Setting The Right KPI

Tags : Pepsi Cola International(PVT) LTD, CandyLand

Setting The Right KPI

Candyland setting its foot in the confectionary market had mega plans to launch various brands. Keeping in mind the huge role that media would play in the progress of its confectionary line, Candyland took an initiative of taking an external perspective of their existing media model.
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The ROI Challenge

Tags : Reckitt Benckiser Pakistan, FMCG

The ROI Challenge

Reckitt Benckiser Pakistan (RB) one of the leading advertisers in FMCG category in Pakistan is also considered to be one of the most sophisticated in its media management setting stringent KPIS.
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The Money Trial

Tags : Pepsi Cola International, CandyLand

The Money Trial

The growth in number of television channels opened an opportunity for the advertisers to harvest budgets over several TV channels to yield better financial results. However, this increased the level of documentation in terms of number of invoices received against a certain campaign.
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