M2 Pakistan

About Us

We at M2 assist advertisers in bringing transparency to the relationship between advertiser and its agency through advanced evaluation procedures; cost benchmarking and robust contract drafting. We provide end to end Audit of Media Investments with specific focus on

Our Clients

Local client: M2 works with candyland and on a time to time basis with Dalda, Qmobile, Haier Mobile, and EBM for financial/verification audits through Media Bank

Media Assurance

We at M2 assist advertisers in bringing transparency to the relationship between advertiser and its agency through advanced evaluation procedures; cost benchmarking and robust contract drafting. We provide end to end Audit of Media Investments with specific focus on

Approach

Overall goal of the media audit at M2 is to assist advertisers to better understand and consider the key issues and considerations that will result in continuous improvement in media process and as a result will increase the ROI.

The intent of a media audit should be to ensure the agency and the advertiser are complying with the terms of business as detailed in their contract/agreement

M2 Media audits are undertaken to improve and enhance the relationship between the agency and the advertiser, the results usually drive greater transparency with improved mutual understanding and appreciation between the advertiser and the agency.